There are hundreds and hundreds of SEO solutions out there that small businesses can review and determine which work best for their business.
A keyword search solution that really works well for me comes from a fast growing company in British Columbia, Canada called, Jaaxy. They help businesses locate effective keywords to use to help their Web sites gain higher rankings in the search engines, and track competitors.
Jaaxy has done extensive research through comparative data testing and have
come up with an algorithm that utilizes data from all Search Engines
(not just Google) to reveal search data that is far closer to the “real”
numbers.
When looking over the results of keyword searches, Jaaxy will provide detailed information in the following areas:
Monthly Searches: This is traffic, this is the
estimated traffic, and if you can get a top 3 search result in the
Google rankings, you can acquire a good deal of Monthly Searches that is
outlined (up to 60%). One thing that I want to emphasize is the fact
that traffic is not the be all end all…I often times seek out
competition metrics before traffic ones. If you can’t get a good
ranking, traffic has absolutely no meaning…that is, it is better to have
10 first page rankings under keywords that get 100 searches per day,
than it is to have 2nd page rankings under keywords that get 1,000′s of
searches per day. People rarely make it to the 2nd page!
QSR: This is the competition. Jaaxy has an innate
ability to find your exact competition quickly and deliver directly to
you within the tool. Your goal when doing research is to aim for
keywords with under 400 QSR, this means less than 400 competing pages in
Google. In the above case, the search term “best keyword research tool
2010” is a wonderful keyword because it only has 41 competing pages in
Google. This would be an easy to rank keyword.
KQI: And for those of you that want quick visuals, Jaaxy has included an extra column called KQI, or Keyword Quality Index. I
love using this as it allows me to quickly scan a list of keywords and
visually find the ones that are more likely to be better keywords. KQI
is based on traffic volume, competition, and estimated ranking
results thus giving you a powerful and quick way to interpret keyword
lists.
Within minutes using these keyword metrics alone, you can put together
awesome keyword lists, ones that will get ranked in Google with ease.
Traffic and competition, and maybe a little KQI is all you need to
efficiently find keywords.
I hope this helps small businesses move forward with marketing their Web site(s) on the Internet. Please send me your comments or questions.
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